Current:Home > NewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Pinnacle Profit Strategies
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-15 20:53:49
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (9382)
Related
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Pete Davidson Mourns Death of Beloved Dog Henry
- There's no bad time to get a new COVID booster if you're eligible, CDC director says
- Whatever happened to the Botswana scientist who identified omicron — then caught it?
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Crazy Rich Asians Star Henry Golding's Wife Liv Lo Is Pregnant, Expecting Baby No. 2
- So you haven't caught COVID yet. Does that mean you're a superdodger?
- Tennessee woman accused of trying to hire hitman to kill wife of man she met on Match.com
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- The VA says it will provide abortions in some cases even in states where it's banned
Ranking
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Portland police deny online rumors linking six deaths to serial killer
- Bama Rush Documentary Trailer Showcases Sorority Culture Like Never Before
- Health firm wrongly told hundreds of people they might have cancer
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- You'll Never Believe Bridgerton's Connection to King Charles III's Coronation
- 24-Hour Deal: Save 50% On the Drybar Interchangeable Curling Iron With 15.2K+ Sephora Loves
- Today’s Climate: May 26, 2010
Recommendation
McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
How has your state's abortion law affected your life? Share your story
7 fun facts about sweat
The Barbie movie used so much pink paint it caused a shortage
Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
Driver charged after car jumps curb in NYC, killing pedestrian and injuring 4 others
The Truth About Queen Camilla's Life Before She Ended Up With King Charles III
Today’s Climate: June 2, 2010